support new product Elra launch with market lead

POSITION SUMMARY

Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead.

Assist the Senior Marketing Manager or RTAL to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.

Responsibilities

Portfolio Management

• Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
• Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
• Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
• Input to the country OP plan
• Interface with WWT to gain support
• Prepare report for global